Every time a user performs a Google search, a series of algorithms run in the background to help you achieve your desired result.
This is SEO, Search Engine Optimization. Google constantly keeps improving to generate Quality and Quantity of traffic to your site.
How does a search engine work?
Crawling and Indexing.
Every search engine has a crawler, which crawls the internet and collects data from all the content that can be found on the internet. The crawlers bring them back in 1s and 0s back to the search the search engine to build a search index. An algorithm runs on this index and tried to match the data with your query to provide you the desired result.
Let’s take a look at some techniques that which will help you increase your SEO ranking, hence, helping you reach the first page in google search.
1. Long Form Contents
According to statistics, content between 2000-2500 words seems to rank higher in the google search. But one needs to keep in mind that word count is not the only factor which affects your SEO ranking. The average word count of blogs these days is about 1400 words.
Your articles should give away some actionable takeaways and should be relevant to the readers. Another benefit of having long form content is that you can include more keywords, more outbound links and increase dwell time as people will spend more time reading your blog posts.
2. Page Load Time
Google has listed site speed as one of its factors that its algorithm uses to rank the pages. Page speed is described as the ‘Page load time’ i.e the amount of time a page takes to fully display the contents on that page. It also described as ‘time to first byte’, i.e the time taken by your browser to receive the first byte of information. Hence, this factor has an adverse effect on your indexation but also and it is a bad user experience.
3. Skyscraper Technique
One of the priorities of a content writer is to get good quality backlinks to improve your SEO ranking. But how to go about it? One approach towards this is that you can either come up with extremely good articles and request backlinks from renowned websites, which is a very good practice.
Another approach to achieve this can be to use resources already present on the internet. Scout for blog posts on topics which have already been written on by so numerous bloggers. When you finally find a good article in your niche, try to add to value to it. After updating the content reach out to the site owners that have already linked out to similar content and request for a backlink.
4. Image Optimization
A picture is worth a thousand words. It not only gives away the understanding of the content but also gives a visual appeal to it. Images have been proved to be a good source of traffic from Google Image Search and other Image Search Engines. Some of the ways to optimize your images are by including alt tag, title tag, image size, image name, and image linking.
The image quality is also an important factor which plays a vital role in your SEO ranking. Large images decrease the speed of your site and hence lowering your page rank.
5. Header Tags
Header tags refer to the HTML markup used to distinguish headings and subheadings in your content. Also, good formatting is a good experience for the reader. Hence the reader is likely to spend more time to read your article and might even come back. WordPress provides an easier way to take care of these small details hence improving your SEO ranking. The words that are in header tags have a slightly increased chance of appearing in searches for those words.
6. Mobile Optimization
Mobile phones have become an inevitable part of our lives. With more and more users accessing content on mobile phones google has listed mobile optimization as one of the factors for SEO ranking. Sites that are not mobile optimized affect the user experience.
7. Keyword Density
Keyword density is one of the factors that Google uses to determine the topic of a web page. But going overboard can backfire.Use tools like Seobook to help you check your keyword density.
8. Meta Tags
Meta tags are snippets of text that describe a page’s content.The meta tags appear in the page’s code. Meta tags are little descriptors of the content that help tell search engines what a web page is about. A well-written meta description tag could help searchers to visit your site, especially if the description has the keywords they were searching for.
9. Check For Broken Links
Broken links provide a sour user experience. We need to understand that one of the ways by which search engines rank websites is by crawling their links. Presence of dead links on your website can stop search engine spiders from crawling your site.Hence, it hinders indexing. Broken links are also a sign of obsolete content. Hence, neglecting these can affect your SEO ranking. There are a variety of tools present that help you fix this issue of broken links.
10. Social Sharing
One of the key purposes of Google is to provide quality content to all its users.Hence, with numerous social media channels, Google ensures good content come up in the search. The number of likes, shares, subscribers, and mentions can improve your SEO ranking. With various channels, you have a reach to larger audience. Hence generating a good content can get you a good number of mentions/comments/likes/shares.